“Some natural peanut butters are perceived as being too expensive, difficult to stir, and having oily pooling on top,” said Karl Sears, vice president and general manager, ConAgra Foods. “Peter Pan Natural peanut butter spreads were developed to directly address these consumer barriers by offering the brand’s perfect blend of ‘peanutty’ taste at a great value.”
OK. The above was from the company press release, but we tried them and liked them a lot. The Peter Pan Natural was the same price as the regular, stabilized Peter Pan peanut butter which is a big plus if you really want natural peanut butter. For the record, natural peanut butter seems to be driving growth in the peanut butter category. Natural peanut butter sales increased 9.4% this year with dollar sales growth for the whole peanut butter category at 2.1%. Currently, natural peanut butter accounts for 17% of all peanut butter sales, according to IRI data cited by ConAgra.
Blog post – 7/14/2011. Click on Spread the Love Blog in the bar below to view older posts.