Peter Pan’s New Natural Peanut Butter Spreads


“Some natural peanut butters are perceived as being too expensive, difficult to stir, and having oily pooling on top,” said Karl Sears, vice president and general manager, ConAgra Foods. “Peter Pan Natural peanut butter spreads were developed to directly address these consumer barriers by offering the brand’s perfect blend of ‘peanutty’ taste at a great value.”

OK. The above was from the company press release, but we tried them and liked them a lot. The Peter Pan Natural was the same price as the regular, stabilized Peter Pan peanut butter which is a big plus if you really want natural peanut butter. For the record, natural peanut butter seems to be driving growth in the peanut butter category. Natural peanut butter sales increased 9.4% this year with dollar sales growth for the whole peanut butter category at 2.1%. Currently, natural peanut butter accounts for 17% of all peanut butter sales, according to IRI data cited by ConAgra.

Blog post – 7/14/2011. Click on Spread the Love Blog in the bar below to view older posts.

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Comments (3)

  • Robin Caron Reply

    Your comments are not quite up-to-date. Peanut butter prices have risen substantially in the last few months. Prices per jar are anywhere from $2.50 to $3.50. Peanut butter is no longer inexpensive. What can we do? Will prices come down if this year’s crop is more plentiful?

    I try to donate as much peanut butter as possible to a local charity for children in crisis, but it is difficult to stay within MY budget.

    What do you suggest?

    March 18, 2012 at 8:28 pm
  • Robin Caron Reply

    The price of peanut butter is very high right now (2.50-3.50 a jar) because of the poor crop last year. If the crop improves this year, will the price go down? It is difficult to donate peanut butter to local children’s charities and food banks. With the coming of summer vacation and more meals being eaten at home, what can be done?

    March 18, 2012 at 8:32 pm
  • carol davis Reply

    Love the new Natural Peter Pan, use it for my grandchildren, buy it for my grandchildren’s home and I use it. Please continue to make it forever. Love that my grandchildren can use the Natural vs. partially hydrogenated and corn syrup. thanks

    April 17, 2012 at 11:20 am

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