What's Your #myPBjoy?

Is peanut butter your ultimate comfort food? Do you always have a jar at arm’s reach “just in case”? Do you daydream of chocolate chips falling like snowflakes on a big spoonful of creamy PB? Does peanut butter put a sticky smile on your face? We’re asking you to spread the joy of simple PB cravings, indulgent concoctions and everything in between during Peanut Butter Lovers Month!

Share your best expressions of #myPBjoy on Instagram in November – and you could win cool PB prizes and be featured on our social channels.

  1. Eat peanut butter – any way, anywhere!
  2. Snap a photo and Instagram it using #myPBjoy
  3. Win PB prizes when you follow @peanut.butter.lovers. We’ll randomly pick 1 winner each week of November (11/9, 11/16, 11/23, 11/30)!

What you do:  Enjoy peanut butter, snap a pic and share the #myPBjoy on your Instagram (note: it must be a public account for us to see it!). To qualify for prizes, follow @peanut.butter.lovers on Instagram.

  • Have fun, and share #myPBjoy pics that show…
    • The best ways to enjoy PB, from crazy combos (pickles + PB?) to swoon-worthy indulgence (there is no such thing as too much PB!).
    • The best places to enjoy PB, from a cozy couch to an ambitious hike!

What we’ll do: We’ll spread the joy by showing off your #myPBjoy pics here! Then…

  • We’ll randomly select weekly winners for delicious PB prizes: We’ll contact winners via an Instagram comment on your photo. Winners will need to email their contact info/shipping address to
  • Share winners’ photos and PB ideas: We’ll turn winning #myPBjoy photos into cool graphics to share on Southern Peanut Growers’ channels, including, Twitter, Instagram and Facebook. We may contact winners for additional information, if needed.

Prizes: Each week’s “PB Package” will include a mixed bag of exciting new peanut butter products!

See Official Terms & Conditions.