Celebrate Peanut Butter Lovers Month by Sharing Expressions of Pure PB Joy

Southern Peanut Growers’ #myPBjoy Instagram Contest Seeks Pictures that Show How PB is Enjoyed as an American Favorite

CANTON, Ga. (Nov. 5, 2015) – November is Peanut Butter Lovers Month, a time to honor the sticky staple found in nearly every pantry. This year, rather than keeping that love to yourself, Southern Peanut Growers is encouraging PB fans nationwide to share their love with its #myPBjoy Instagram contest.

The contest poses questions to PB fans:
Is peanut butter your ultimate comfort food? Do you always have a jar at arm’s reach “just in case”? Do you daydream of chocolate chips falling like snowflakes on a big spoonful of creamy PB? Post a pic to Instagram with the #myPBjoy hashtag that shows as well as tells of your PB love.

“Peanut butter holds a special place in most everyone’s heart… and taste buds,” says Leslie Wagner, executive director for Southern Peanut Growers. “We’re encouraging everyone to bring this joy to life by sharing the unique ways that different people enjoy peanut butter and spreading the love throughout social media this month.”

Here’s how #myPBjoy works:

  1. Eat peanut butter – by the spoon, paired with a snack or combined into a favorite dish!
  2. Snap a photo and Instagram it using #myPBjoy
  3. Win PB prizes when you follow @peanut.butter.lovers on Instagram. Southern Peanut Growers will randomly pick one winner each week of November beginning Nov. 9, who will win a mixed bag of exciting new PB products.MyPBJoy-SocialMedia-04-B

“Think pictures showing the best ways to enjoy PB, from crazy combos to swoon-worthy indulgence,” Wagner added. “Or, the best places to enjoy PB, from a cozy couch to an ambitious hike. We look forward to everyone sharing #myPBjoy for Peanut Butter Lovers Month… and beyond!”

For more information, recipe ideas or peanut butter facts, visit www.peanutbutterlovers.com, or view contest participation by following the Instagram feed on www.peanutbutterlovers.com/mypbjoy.

About Southern Peanut Growers
Established in 1980, Southern Peanut Growers is a non-profit trade association representing peanut farmers in Georgia, Alabama, Florida and Mississippi. The organization educates American consumers about the U.S. peanut industry and its products.

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