Explore adventurous culinary offerings to drive demand and increase profits with peanut butter.
It’s likely that peanut butter is already in your kitchen. Peanut butter is a double-duty ingredient that adds flavor to the juiciest burger and creamiest milkshake. What other ingredient can find a place in nearly every menu section? In fact, Mintel Foodservice Trends 2017 noted that 35 percent of U.S. consumers say unique flavors or ingredients in familiar dishes would entice them to try new menu items. Consider peanut butter as a way to do just that!
Make Your Menu Sticky!
Give your menu a reason to “stick” in your customers’ minds by incorporating peanut butter in more items.
Shake Up Your Burger Menu
Bacon and peanut butter are a dynamic flavor combo – look for peanut butter and bacon jam or crunchy peanut butter with candied bacon bits.
Milkshakes & Malts
Upsell shakes by adding peanut butter to classic vanilla or chocolate treats! Softening the peanut butter – or choosing new peanut powders available – can help blend it more evenly.
Ice Cream, You Scream…for PB?
Peanut butter is tasty and functional too! Prevent leaky cones and sticky hands by placing a dollop of peanut butter at the bottom of the cone to seal the hole.
I’ll Have Fries with That
No order of fries is complete without a dipping sauce – start with peanut butter as a base and build the flavor from there! Spicy Thai? Mole? The possibilities are endless.
Good to Know! Facts and figures about peanut butter + innovation.
According to the National Restaurant Association (NRA) 2017 Culinary Forecast, creating house-made condiments is a growing trend.
Global flavors continue to grow in popularity, and there are numerous opportunities for peanut butter as it has roots in much of the world’s cuisine.
Customization not only provides a point of differentiation for these items, but can also drive a higher price point as well.
Innovation is sticky – er, contagious! The right combination could become the next hot trend in your city. Imitation is the sincerest form of flattery.