Peter Pan’s New Natural Peanut Butter Spreads

ConAgra Foods, Inc. has announced its new line of Peter Pan natural peanut butter spreads. The three no-stir varieties – Natural Creamy, Natural Crunchy and Natural Honey Roast Creamy – are made with 100% natural ingredients and contain no high fructose corn syrup, hydrogenated oils, trans fat or preservatives.

“Some natural peanut butters are perceived as being too expensive, difficult to stir, and having oily pooling on top,” said Karl Sears, vice president and general manager, ConAgra Foods. “Peter Pan Natural peanut butter spreads were developed to directly address these consumer barriers by offering the brand’s perfect blend of ‘peanutty’ taste at a great value.”

OK. The above was from the company press release, but we tried them and liked them a lot. The Peter Pan Natural was the same price as the regular, stabilized Peter Pan peanut butter which is a big plus if you really want natural peanut butter. For the record, natural peanut butter seems to be driving growth in the peanut butter category. Natural peanut butter sales increased 9.4% this year with dollar sales growth for the whole peanut butter category at 2.1%. Currently, natural peanut butter accounts for 17% of all peanut butter sales, according to IRI data cited by ConAgra.

Blog post – 7/14/2011. Click on Spread the Love Blog in the bar below to view older posts.

3 comments

  1. Robin Caron
    March 18, 2012

    Your comments are not quite up-to-date. Peanut butter prices have risen substantially in the last few months. Prices per jar are anywhere from $2.50 to $3.50. Peanut butter is no longer inexpensive. What can we do? Will prices come down if this year’s crop is more plentiful?

    I try to donate as much peanut butter as possible to a local charity for children in crisis, but it is difficult to stay within MY budget.

    What do you suggest?

    Reply
  2. Robin Caron
    March 18, 2012

    The price of peanut butter is very high right now (2.50-3.50 a jar) because of the poor crop last year. If the crop improves this year, will the price go down? It is difficult to donate peanut butter to local children’s charities and food banks. With the coming of summer vacation and more meals being eaten at home, what can be done?

    Reply
  3. carol davis
    April 17, 2012

    Love the new Natural Peter Pan, use it for my grandchildren, buy it for my grandchildren’s home and I use it. Please continue to make it forever. Love that my grandchildren can use the Natural vs. partially hydrogenated and corn syrup. thanks

    Reply

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